Comeau and Krauch : The blending of two families
September 4th, 2015 – Saulnierville, NS. Comeau’s Sea Foods Ltd. announces the recent acquisition of J. Willy Krauch & Sons brand. In recent months, J. Willy Krauch & Sons had the difficult task of closing their sole processing facility located in Tangiers, Nova Scotia. The Comeau group of companies saw this acquisition as a method of preserving a long standing tradition with a history not unlike their own.
Bernardin J. Comeau and Jorgen Willy Krauch were visionaries and pioneers. They were both passionate about their work, meticulous about the quality of the product that bore their name, inspired by their community and family oriented. From humble beginnings in 1946, Comeau’s Sea Foods Ltd. now holds its place on the world’s stage as one of Canada’s leaders in the seafood industry. J. Willy Krauch & Sons Brand shares a similar path, starting a mere 10 years after Comeau’s in 1956 and now has a world-famous reputation for their smoked fish products.
The pride and dedication that these two founding men had continues today and for Noel Despres, CEO of Comeau’s Sea Foods Ltd., this is one of the primary elements that supported the decision of proceeding with the acquisition of the J. Willy Krauch & Sons brand, ‘We are thrilled about bringing the J. Willy Krauch & Sons Brand of smoked seafood products into the Comeau’s Sea Foods Ltd., family of products. Highly valued and immensely sought after, it remains one of the stalwart brands of products in Canada ‘’ adds Despres. The fact that Comeau’s Sea Foods Ltd., will continue to use the J. Willy Krauch & Sons Brand developed by his father over 59 years ago was not lost on Max Krauch. ‘We feel fortunate to have partners that share the same values as our own. Family and community have been at the forefront and an integral part of our business. Comeau’s Sea Foods Ltd. will allow our goals to grow’, says Max Krauch.
As of September 28th, 2015 production of the J. Willy Krauch & Sons brand will solely be taking place at Comeau’s Sea Foods Ltd. Saulnierville branch. Max Krauch will provide hands-on experience during the transition period and is confident in his father’s company continued success, ‘Comeau’s Sea Foods Ltd., existing brand and reputation will enable the J. Willy Krauch & Sons brand to grow. Their superior technology will enhance both the quality and consistency of our family’s brand of products, announces Krauch. By having Max Krauch oversee the new production of the products is an essential component to the transition process. Despres states : ‘We are fortunate to be able to count on Max Krauch’s knowledge and expertise in order to ensure that we meet the J. Willy Krauch & Sons Brand high quality and customer satisfaction with the these products’.
Comeau’s Sea Foods Ltd., is confident of the continued success and growth of the J. Willy Krauch & Sons Brand and, as with all of Comeau’s Sea Foods Ltd., products, will continue to maintain its reputation for unparalleled quality and taste.
For additional information, please visit :
Noël Després – (902) 769-2101 phone